I Hate You: A Tale About Advertising, Adendum

As an addendum to the post, I Hate You: A Tale About Advertising, here is a perfect example what advertising should be like.  It is an ad produced with the consumer in mind and not the client.  It even makes fun of advertising.   It's engaging and entertaining and is not just line after line of product benefits. The best part is, it works.

This is good advertising.  In fact, I've already watched it a few times because it's entertaining...and now I'm sharing it with a larger audience. 

Think the client is happy?

Comments

[Caspar Green]

Dang! So I clicked on Stewart ONiell's link (above) to see his commercial, and I was forced to watch a lame commercial before the commercial. 1 minute out, I can't remember what the lame commercial was advertising. I can remember who to get a crappy mobile home from, tho. Ha!

[Tom Matheson]

Simon--Loved it!

[N8 Kirby]

This is good. I like the how to make a news report a little better

http://www.youtube.com/watch?v=aHun58mz3vI

[Stuart ONeill]

This is exactly the type of commercial that is counter-intuitive on paper and a perfect brand ID builder when completed. I keep attempting to advise politician, in particular, to do the counter-intuitive commercial. It does stick in your mind.

There's one that's even better about used mobile homes. REALLY off the wall and got him business!

http://youtu.be/q-RLqLx1iYI

Watch this to see authenticity in action.

[Woody]

Euronews had exactly the same type of advertising about an year ago but i couldn't find the clips.

[Kamlesh]

After watching this example, I find it more of the "on-the-face" kind of advertisement. Apparently breaking the trend is the key here.

[Sina Mossayeb]

it's brilliant. almost like the old spice guy commercials... it's ridiculous but at the same time you feel the "yeah... i get what you're doing, and I like it" | Thx for this SS