Good Marketing vs. Bad Marketing

Marketing, per se, is neither good nor bad. It is simply the way a company speaks to us. People use their mouths, companies use marketing. It is objective. However, how companies choose to speak to us is another story. And in that case, how they market to us is mostly bad.

 

Good marketing offers us a view of the world.

Bad marketing offers us a product to buy.

 

Good marketing speaks for us.

Bad marketing speaks at us.

 

Good marketing starts with a cause.

Bad marketing starts with a goal.

 

Good marketing drives loyalty.

Bad marketing drives transactions.

 

Good marketing promotes values.

Bad marketing values promotions.

 

Good marketing tells us exactly what a company really thinks.

Bad marketing tells us what the company wants us to think they think.

 

Good marketing seduces.

Bad marketing targets.

 

Good marketing never mentions price.

Bad marketing always mentions price.

 

Good marketing uses the products to help tell a story.

Bad marketing tells stories about products.

 

Good marketing is about us.

Bad marketing is about them.

 

Bad marketing manipulates.

Good marketing inspires.

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Thank you. You're book & Ted talk has been a huge inspiration to me and my organization. I would like to help more restaurants find their why. Would you be up for a 5 minute online interview? (via skype).

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Love it, Simon!

Especially the last one. So hey Internet marketers, you need to read and share this article!

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[Tom]

i believe it is not about what they sell anymore it is about what we buy. and in this respect i think it is the end of b2c as we know it and the start of c2b! companies share their WHY we can relate to answering to our needs of buying. the rest is searching for their Why and don't even know how to listen to us..yet.

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You can only determine if it's a bad marketing that your company has been doing if its not honestly working nor helping your company grow.

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I believe so strongly, in fact, that I’m taking it upon myself to call out others who may not subscribe to this particular world view.

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If you want to market smart, you have to know how to avoid the scams, and how to spot the people who are ignorantly telling you to do things that will waste your time. Point by point, you can look up all the negative strategies here, and find out just why they will hurt, or what it is that makes them risky.

[Marketing Course Brisbane]

With those number of points you have in your posts, I can easily differentiate the type of marketing businesses are doing now. And I can now really point out who are those doing this "Bad Marketing". But I'm not gonna naming them out...it's a long list of names. :)

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