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04/18/2011

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Winona Ryder

The differentiation that catapults the newbie when they first start offering their “new” features is near impossible to repeat a second or third time. Instead, the game becomes a tit-for-tat series of back and forth comparisons, a steady game of one-upmanship Ping-Pong. And, like all arms races, it quickly gets expensive for the players and tiresome and confusing for the customers. Worse, it does little or nothing to create any significant sense of differentiation.

Sarah Shahi

Differentiation doesn’t happen at the features and benefits level. Differentiation is a perception, not a calculation, that starts with the reason those benefits were developed in the first place. jetBlue was founded as an airline that believed EVERY passenger deserves a little luxury, not just those at the front of the plane. They were to be to the airline industry what Target is to discount retailing – affordable trend and luxury.

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I especially like the way that Simon Sinek takes us back to basics - Why we did what we did - Why we are now doing what we are doing.
It's the uniqueness of humans. Our capacity to forsee what is possible (or maybe not see what is possible) yet set out and strive for whatever that is.
In the process we find ourselves by either overcoming struggles or giving up in the face of them.

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It's always my pleasure to read this type of stuff.I am very much interested in these types of topics and it's my habit to read this.

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I am so afraid of being old... It scares me to death when I see grannies and grandpas

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so what can you propose to keep on growth

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I am so afraid of being old... It scares me to death when I see grannies and grandpas

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YEAH~~~~~~~I also spoke to dance icon Jean-Marc Généreux, best known perhaps as the charismatic judge on the just cancelled CTV show So You Think You Can Dance Canada.....lets go dance!!!

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It's always my pleasure to read this type of stuff.I am very much interested in these types of topics and it's my habit to read this.

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Paula Fan

I'm from China. Before reading Start with Why, I had had a vague idea about the meaning and importance of purpose and cause. But the book gives me a much clearer idea and strength to keep believing what I believe. Thank you!

Mac MacPherson

Simon, another good post.

It always brings me back to the question you regularly pose - "Why does your company exist?"

Differentiation that has it's core roots in a company's purpose, it's credo, is always starting on the right direction.

Here is my own, as example:

http://Clientonomy.com/credo

Keep posting. We're reading. It matters.

Mac

Venkat,India

“Ignore what your competition is doing now to one-up you. Stop looking for things that may out do them and start looking for new ways to outdo yourself.”

Mr.Simon Sinek you have defined a great philosophy. People may doubt whether this will work. For us it has worked for years. Any product we offer, we focus on how the customer will be benefited rather than what competition is offering.

That way companies can have many new features in what they offer. Let us not compete but excel in what we do.

Timely message. Thank you Mr.Sinek.

Brian Kaplan

Simon- this point was timely - we are starting a new division in our company - so we do not dance with our competitor on features we will promote our "Why" first and formost it will keep in front of the pack and still ultimately acheive what we are looking to do with our new offering.

It is not about the result it is about the "Why" thanks again for a timely email.

Gordon Alderson

I especially like the way that Simon Sinek takes us back to basics - Why we did what we did - Why we are now doing what we are doing.
It's the uniqueness of humans. Our capacity to forsee what is possible (or maybe not see what is possible) yet set out and strive for whatever that is.
In the process we find ourselves by either overcoming struggles or giving up in the face of them.
It's our choice to keep going or to quit with every struggle.

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