« The Giving Mindset | Main | You Don't Know What You Don't Know »

05/16/2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834525fff69e20154325478ee970c

Listed below are links to weblogs that reference The Better Claim:

Comments

moncler parkas

both with gastric flu which afflicts us all at this time of year - so this is the first moment I've had to get to the computer

supra skytop

If you wish to be the best man, you must suffer the bitterest of the bitter.

Justin Bieber Shoes

That was very mean of the paparazzi to snap pictures when he was vulnerable and uh- exposed...!
There is more of the story. The police can over to bam and novak. Bam told novak to leave. Novak did leave.

Personal Trainer Listing Service

Its a good article.This scenario will lead in financial shortcomings and other due bills that must be paid immediately.

utah diamonds

That is more focused as i can see.

obgyn chandler

Many people are tricked into hiring a wrong candidate because they overlook the fact.

click here

I always refer patients who need those treatments to an ophthalmologist since the medicines will enter the eyes and I want an ophthalmologist supervising the status of the precious eyes.

cheap jorans

Thank you for making me and my organization better. Your book, Ted talk, Kairos Society talk in Ny, and your blog all make me better. I realized that the pursuit of being the best helps me live better.

Cheap sportwear

wonder how a company could possibly say they are the best? I say we're trying to the be the best and we'll let our users/customers decide. I like how Michael Jordan and Kobe Bryant respond when people say they are the greatest above Bird, Majic, Dr. J, and so on. They both humbly say thank you and are proud to have their names in the same breathe as those guys. They never say, "yeah you're right, I'm the best ever." Sure they might tell themselves that, but I've never heard them scream it like other companies!

estate resale az

With these regular talks, the fundamentals of investing and finance should always be remembered during the operation.

online loans

This scenario will lead in financial shortcomings and other due bills that must be paid immediately.

Johnny Damon Jersey

You write good articles, I love it. . .

Cheap air jordan shoes

Simon,

Thank you for making me and my organization better. Your book, Ted talk, Kairos Society talk in Ny, and your blog all make me better. I realized that the pursuit of being the best helps me live better.

Cheap air jordan shoes

ok I just liked yo on fb...and your blog is my new FAV!!!!!! and those charms I fear are going to become an obsession!!!!

coach handbags outlet stores

Claims don't spread (unless we find them empty), but stories do.Then they join the rat-race, competing with the others on price and hype.

cheap customized jerseys

I like how Michael Jordan and Kobe Bryant respond when people say they are the greatest above Bird, Majic, Dr. J, and so on. They both humbly say thank you and are proud to have their names in the same breathe as those guys. They never say, "yeah you're right, I'm the best ever." Sure they might tell themselves that, but I've never heard them scream it like other companies!

Justin Mitchel

Simon,

Thank you for making me and my organization better. Your book, Ted talk, Kairos Society talk in Ny, and your blog all make me better. I realized that the pursuit of being the best helps me live better.

I wonder how a company could possibly say they are the best? I say we're trying to the be the best and we'll let our users/customers decide. I like how Michael Jordan and Kobe Bryant respond when people say they are the greatest above Bird, Majic, Dr. J, and so on. They both humbly say thank you and are proud to have their names in the same breathe as those guys. They never say, "yeah you're right, I'm the best ever." Sure they might tell themselves that, but I've never heard them scream it like other companies!

I love how you said being the best implies completion. Being better, implies constant improvement and reevaluation.

MJ was famous for saying he always competed against what his best could possibly be. He got better and better and will be remembered as the best by hundreds of millions around the world.

Cheers to being better!

Justin Mitchel
@justinmitchel
Http://www.ServiceHands.com

David Lapin

Thanks for this Simon. So many companies start with something really good, better or best. Then, not seeing immediate results on the bottom line nor sitting it out to reap the rewards from loyalty built over time and with trust, they forget their "why" and give up their edge. Then they join the rat-race, competing with the others on price and hype. This is why i salute people like Steve Jobs, Howard Schultz and a handful of others who "get" it.

David Lapin
Author: Lead by Greatness
CEO: Lapin International, Inc.

Venkat,India

Best can never make sense when the numbers compared are infinite and when the instant is not defined.

'Better' is a better language to use in selling as this will not offend any body.
Best offends a lot.

Andrew Thorp

The problem with these claims is they're asking us to take their word for it, and because we live in a noisy world of competing claims, we tend to be sceptical. I agree with Simon that the "we're good but we're striving to be better" is more trustworthy, but to my mind the best way of all is to have a great story that allows your audience to make their own mind up. Claims don't spread (unless we find them empty), but stories do.

Richard Carter

It's sad companies still feel the need to do this - when I read smallprint like that, I simply think 'they don't have a genuine selling point so they have to create their own'. Pathetic, really!

A sad world where you have to point out that 'better is better than best'!

The comments to this entry are closed.

Latest Tweets

Get The Book
By clicking "Post" / commenting on this blog, you agree to abide by the Terms of Service that govern the use of this website.

Enter your email address:

Delivered by FeedBurner