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08/29/2012

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ColemanConcepts

This is one of my more favorite posts of yours! I have found the struggles of this economy have forced me (in a good way) to explore other options, take a leap of faith and try new things. Believe it our not, it is slowly working! Thanks again for this great insight!

Info

I am a Brand developer and Strategist and fully agree with your points and have shared your post with my followers. Just like to add that one of the best Brands ie. Google was created in recession and others like McDonald experienced some of the biggest growth with the “McCafe” concept with healthy menus innovation. So innovation is required to survive and thrive in the future for Brands today.

HPelifian

I remember using the novel Jaws in a graduate class of English majors in Thailand. The book everyone agreed, including me, was very mediocre with strong suspense writing, though I didn't really care about the characters for there was very little to interest me in them.

This book was a marketing triumph and marketing is no more than exposure. Obviously, people are attracted to gore and fear coupled with predictable suspense.

In some ways modern marketing is no more than sophisticated carnival barking which works to sell, sell, sell.

Joseph Coplans

Fabulous article, thank you. This is what makes the adrenaline surge for so many micro-entrepreneurs: They want a chance to do something meaningful—that's why they got into a business idea in the first place, rarely for the money—and the chance to be inventive is what's really driving them, the desire to solve problems, the desire to see if idea can get off the ground. That's what creates a meaningful experience. While the word 'innovation' was fairly absconded by the tech world, it's a very important word for new business owners. Innovation is a supplement for the failings of outmoded forms of marketing. If marketing resources or PR isn't cutting the mustard, innovation helps to create new ideas and new ways to present these great ideas to buyers. Innovation creates cool ideas and cool ways to bring them to new buyers—in addition to all forms of marketing that are right for a given idea.

Synthesis360

Necessity indeed is the mother of invention

Lisarobbinyoung

It certainly helped that John Williams is a genius composer. His theme (which is just as haunting today as it was the year I was born) still makes the hair stand up on the back of your neck when you hear it. Simple, repetitive, and well-designed for adding the suspense to this film.

StevenB

Thanks for sharing these insights Simon. I work for a resource constrained university library - we'll never be harvard. But I've always believed that working under such constraints forces you to be more resourceful and creative in making the library an important part of the community that people want to use - and not just because they are being forced to do so. I also wanted to share that spielberg also added another dimension to jaws that was equally compelling to the terror. He focused on the relationships between the people in the movie - such as the one between the sheriff and his sons - or between the old grizzled shark hunter and the new style expert using technology. Some might say that the movie is much more about the people and how they dealt with an unreal experience than about the terror of a shark attack.

ScottABarnett

Great, great point! It's also true that subtle can be much more powerful than obvious.

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