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Those factors produce a relatively strong case for why you should find out.

Bill Burnett

Airlines have used focus groups in the past to determine what makes for a satisfied customer on a flight. I recall that at least one airline determined it was the seat that mattered most. Interestingly, I believe the seats are designed, not by Boeing, but by the airlines themselves because they represent a point of competitive advantage. What Boeing can control are things like the size of the window (larger on the 787) the quality of air in the cabin (better on 787) etc.,. But if the seat stinks and you're cramping up, then the size of the window will matter very little.

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