We make assumptions about the world. More importantly, our behaviors are often governed by those assumptions. But what if our assumptions are incomplete or wrong? This doesn't necessarily only apply to things when they go wrong...what about when they go right? Do you know why things go right? Most people would say yes - but then why is it so hard to repeat great success? If we know why Apple is so innovative, for example, why can't anyone else do it? Don't you want to know WHY?
This is what I talked about when I had the honor of speaking at a TEDx event in Seattle this year. It was such a privilege to share the stage with some remarkable and inspiring people. Ed Visteurs, the only American to scale the 14 highest peaks in the world without oxygen, and Erik Lindbergh, Charles Lindbergh's grandson and an amazing human being in his own right, to name but two. (Click here for other TEDx talks).
The vision is that everyone knows WHY. To learn more about why you do what you do, check out Simon's new book, Start With Why. If you order a copy, order two and give one away to someone you want to inspire. The goal is to share the WHY with as many people as possible.
I fully agree with the Golden Circle approach.
It might be used also to create a Professional Value Proposition. To do so, just answer the following three questions:
1.Why can I be useful? What business driver should I respond to?
2.How do I proceed? Which area should I focus on?
3.What results can I deliver? For what improvement?
To learn more http://blog.instarlink.com/en/content/generate-value-proposition
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Sociology can teach us how to be more open minded about issues going on in the world today. It shows us and attempts to teach us how to live in the “what if” moment and not always have the attitude of “oh it wont happen to me.” Sociology also teaches us how to look past the different cultures other than our own to see how humans are affected by a disaster like Hurricane Katrina.
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Simon, Thank you so much for replying to my comment.
I hope you enjoyed your trip to Denver and the 7dancers show (my daughter takes classes at Cherry Creek Dance; Lee is the one who introduced me to your ideas).
You are right. I was thinking about more project-specific Why
http://kungarchitecture.blogspot.com/2009/09/why.html
There is a deeper Why of “Why I become an architect”.
Posted by: Gosia Kung | 10/18/2009 at 10:34 PM
Great inspiring talk Simon ! Can't wait to read your book !
I don't agree at all with you Gosia Kung ! According to me "What if" isn't at all related with the "why" question. "What if people don't buy our computers". If apple "why"'s believes are clear, people will gather around it and join the community and talk around and share the ideas leading in an even greater community and to the succes of the product(s) and the answer of the "what if" which makes it obsolete.
I understand your point of you and if you are saying this in the sense "what if we could make beter computers by doing this or that". But still the why is the core and isn't related to the "how or the what".
I hope my meaning was clear.
Best Regards.
Posted by: Joaquim Braz de Oliveira | 10/17/2009 at 11:03 AM
Simon, Please you should let your blog readers (like me!) know next time you are speaking at an event. Gives us the opportunity to be there.
Posted by: Dan | 10/13/2009 at 09:38 PM
I loved your presentation. Thank you so much. However I think there is something missing there. Before you answer the WHY you have to consider the WHAT IF. Here are some of my reflections on WHAT IF (from the architect’s perspective).
http://kungarchitecture.blogspot.com/2009/08/what-if.html
http://kungarchitecture.blogspot.com/2009/10/difference-between-buildings-and.html
http://kungarchitecture.blogspot.com/2009/10/it-is-all-because-of-what-if.html
WHAT IF comes before WHY. If Apple didn’t constantly ask the WHAT IF they would never have come up with those oh-so-cool computers that people love. If your product, service or cause is generic the WHY doesn’t matter.
I would love to see your comment on this.
Posted by: Gosia Kung | 10/13/2009 at 12:34 PM