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Jerry Solomon

i'm a small business owner. i run a commercial company as well as have interest in a few other related businesses. one of my partners in these ventures turned me on to you work and sent me your book as a gift.

over the holiday i read it. i loved the concept not only from a philosophical standpoint but also from a managerial one. i have actually written down the why, what and how of my company. what's interesting is much of what you said was something i do instinctively yet i never was able to fully articulate it.

as i head into the new year, i'm going to use much of what you wrote about as a basis to take my company to another level. we have a strong company culture based on 20 years of a successful business. it is from this foundation i hope to turn ourselves from a leading company into a leader.

as it relates to the post, in 2010 i'm moving my company to a busier street. i'm sure i'll lose a few apples before i find the location with the right amount of foot traffic. staying in the same place and hoping to maintain is no longer an option in this climate.

i look forward to following your blog. if you have a chance read mine as i'm going to report throughout the year on our progress. may be a good case study to see if your theory applies to small business as well as publicly traded ones.

Sam Lam

great story. love your stuff simon!

Laurie March, @EvangelistaLA

Upset the cart!

Great, simple story to illustrate fear and the boundaries of our imagination... and what might happen when you take a risk.

Always enjoy your blog and am loving your book!

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