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Greg Williamson

Although I agree that actually shooting for just ONE person is setting the bar pretty low, on the other hand one should be realistic that when starting with their WHY, some people in the audience will connect outright, some people will definitely not connect outright, and the rest are "on the fence".

So don't shoot for one, yes, but also don't shoot for all. When those who get your WHY step forward then focus everything on them.

My two cents...

Marketingclique

Cogent point. Reliance one anchor client is all-too-common in the interactive marketing and advertising industry, too.

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